When you’re trying to promote your small business online, you’re bound to come across self-titled experts peddling content that claims to have the perfect answer to your marketing needs. However, there’s not one cut-and-dry method to getting strong returns on your investment, especially when you take into account the possibility of numerous similar products and services in your industry, as well as cutthroat competition in the digital realm altogether. If you want to improve your marketing efforts to see substantial results, you must follow proven digital marketing trends to optimize your brand awareness, making unique adjustments along the way to showcase your business in a different light and stand out in the crowd.

Improving your returns means attracting larger audiences and generating potential leads, and there’s no better way to increase your traffic than by focusing on your brand’s content. Blogging, social media posting, video production, podcasting and more remains king in the online marketing world, so capitalizing on this trend is crucial for your business to thrive. Create helpful and informational articles that can provide customers with useful data and experience, and become their go-to trusted resource in your field. Focus on building a friendly, personable atmosphere with your customers as well, as this promotes lasting, long-term relationships that encourages loyalty from your audience.

Once you have content in the bag, it’s important to shift your focus to your sales metrics. Dive into your advertising and see where you have any holes that need patching, and prioritize the art of retargeting, which has become another one of the growing digital marketing trends. Retargeting takes place across multiple platforms, where you can purchase an item on one website, see an advertisement pop up on social media from the same brand or a list of recommended products, and then be recycled back to the site to make another purchase. This retargeting cycle has proven to increase conversion rates to epic proportions, making it a primary goal for your marketing strategy. Also, since mobile purchasing only continues to rise year by year, it’s vital to your brand awareness to create well-crafted videos and use high-quality image content that’s both mobile-ready and memorable to boot. More customers these days are likely to make an investment in a product or service after watching an explainer video about it on their phones, so leverage this potential while you can.

Digital marketing trends come and go quickly, so consistently staying ahead of the curve can reward your business with the stellar returns you crave. Implement these helpful ideas to reorganize your marketing strategy, and simply watch as your leads and conversions grow.