Building backlinks is still considered one of the most effective ways for a business to increase its rank in search engines and to increase traffic. However, it’s necessary to use the right methods for building backlinks. Today, it is absolutely necessary to only use ethical or “white hat,” link building methods.

Don’t worry, this isn’t as hard as it may sound. Keep reading for some helpful tips on the most effective ways to establish a successful backlinking strategy.

Write Guest Posts

Creating guest posts is when you contribute content, for free, to another blog or website to receive a link back to your website. The link can be put in the author’s bio section or used for citing the information you include in your post. This is one of the most popular link building methods because it is a positive scenario for all sites involved.

Public Relations

While public relations may sound like more of a traditional marketing strategy, it is also one you can use to help develop more backlinks for your site. Essentially, though, when discussing backlinks, public relations means that you use the same methods to acquire new links that you do to get press for your company. A good way to do this is by being cited as a source in a piece of online content.

Broken Links

Even a well-maintained and reputable website may have broken links. Every link that is put on a site will link to a page in the beginning. However, since websites may move their content around, some of the links they have created in the past will “break” or may even point to pages that are no longer there. If someone clicks on the broken link, they will go to a 404 error page, which tells them the content is no longer there.

This impacts user experience and makes it hard for search engines to crawl and index a website. If you engage in broken link building, you can fix this issue for a website and get a link to your page. It’s another win-win scenario.

As you can see, there are several strategies you can use to create backlinks to your website. Be sure to use these when possible, which is going to help your SEO significantly. Being informed and knowing what to do is the best way to continue building your website and ensuring it shows up as expected in search engines.