Designing your company website in a professional and interesting way is crucial for attracting visitors and potential customers. However, it’s easy to go overboard when you’re trying to make your site look unique to eliminate the competition. In this sense, less can truly be more, as creating a simple and modern design is all that’s necessary to promote your brand without becoming too flashy or complex, which can oftentimes be a detriment for your audience. If you’re hoping to improve your web design, here are some reliable techniques you can implement to present your customers with a polished, user-friendly page without all the proverbial bells and whistles, guaranteeing that they return for future visits.
Before even getting into some of the more fun, visual elements of your design, it’s necessary to first take a better look at your site’s basic layout. Presenting your visitors with a haphazard site layout that’s not easy to navigate is a surefire way to make your visitors bounce before they even understand what you’re selling. Users enjoy basic, approachable layouts because they’re familiar, so keep your layout simple and streamlined with only one or two design elements to interest your potential buyers, and use your white space correctly to adequately separate your content. Once you’ve improved the foundational layout of your web design, you can then start to focus on another major factor, which is your web graphics. Pretty pictures, animations, videos and the like are all guaranteed to catch the eye of your visitors, but having too many images can negatively impact your site’s load time, which can significantly increase your bounce rate. Optimize your images, using only graphics that can properly fit around your content, and use them sparingly at first so they don’t become an annoying nuisance right as you enter the site.
While most contemporary designs do rely heavily on crystal-clear imagery and fun, interactive elements, be sure that you’re centering most of your energy on your content. After all, this website is a business page designed to market to customers and increase your sales. Incorporating a blog with informational and shareable posts is key to holding onto a loyal audience over time. When you’re posting your text, limit your use of fonts and choose ones that are again familiar and easy to read, catering to all of your potential visitors and giving them a reason to stick around for the long haul.
Your company’s website should have a classy, modern web design to draw in the biggest audience possible. Use these handy tips to optimize your site’s look and performance to ensure greater numbers of return visitors, leading to long-term business success.
